World Premiere: The China Tourism Miracle - 20 Years in the Making
Date and time
Location
The Looking Glass
49 Hackney Rd, Shoreditch London E2 7NX United KingdomDescription
Join Dragon Trail Interactive for the exclusive, private premiere of our short film, The China Tourism Miracle: 20 Years in the Making. Just two decades ago, outbound tourism for leisure purposes had only just been allowed for Chinese citizens. Today, China has the largest and highest-spending outbound tourism market in the world, not to mention a thriving online tourism sector, and a complex and vibrant digital landscape. Our animated film traces the origins of Ctrip, WeChat, and Qyer, while marking the most seminal events and transformations for Chinese international travel over the past 20 years.
This London event will be accompanied by a special welcome from Dragon Trail's Managing Director - EMEA, Roy Graff, as well as a talk by Communications Manager Sienna Parulis-Cook about Chinese semi-independent and customised travel, based on her experience leading private Chinese tour groups in Bath.
The film and presentations will be followed by networking, finger food, and drinks at location that will be sent to guests only.
Organised by
Dragon Trail Interactive is an award-winning digital marketing and solutions agency helping travel organizations reach and connect with affluent consumers and the travel trade in China.
Founded in 2009 by industry veterans, Dragon Trail Interactive was one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Dragon Trail Interactive works with tourism boards, hotels, cruise lines, airlines, attractions and other travel brands.
The company is headquartered in Beijing with offices in Shanghai and Xi’an, and international branches in London, and Lexington, USA.
For more information visit www.dragontrail.com