A WoW Knowledge Hub is an online program for WoW members consisting of carefully curated sessions with WoW experts covering areas such as product development, PR and marketing, legal, investment, and fundraising, and everything in between.

How it works

• All the sessions with WoW Experts-In-Residence will be pre-recorded and sent to you last day of the month via email you used when registering for your ticket. These sessions are free for all WoW members (become a member here).
• Got a question for our WoW Experts in Residence? Submit your questions directly through Eventbrite when booking your ticket!
• All the recorded sessions will be stored in our resources database and will be accessible at any time to all WoW members.
• If you wish to connect with our Experts-In-Residence, you’ll be able to do so by contacting them directly through their social media channels and websites.

What we’ll cover

We are covering a broad range of topics; from starting a business in tech, launching a tech-based product, building an app, investing and fundraising for your business, marketing, PR and pitching to media, finding a co-founder, going from an idea to a technical roadmap, protecting your IP, R&D, and so much more! Industry-wise, you can expect us to cover topics in health tech, femtech, wearables, smart textiles, fashion tech, and everything in between.

About this session

“IP lessons for tech startups in the US” with WoW Expert In Residence - Giordana Mahn, US patent attorney at Marshall, Gerstein & Borun LLP

In this session, Giordana will cover:

• Basic overview of US intellectual property
• What rights does a patent give you and its importance?
• When to start thinking about protecting your technology
• Common pitfalls for startups
• Free resources for startups or individual inventors

Got a question for Giordana? Ask your question when registering for the ticket.

About WoW Expert-in-Residence

Giordana Mahn is a patent attorney at Marshall, Gerstein & Borun LLP. Marshall, Gerstein & Borun LLP has been exclusively dedicated to the practice of intellectual property law for more than six decades. Headquartered in Chicago, IL with a second office in Raleigh, NC, Marshall Gerstein provides intellectual property advice and legal services to many of the world’s largest, most innovative businesses, research institutions, universities, and entrepreneurs. Giordana secures valuable patent rights for a variety of clients in the mechanical, biomechanical, electromechanical, consumer products, and medical device fields. With significant experience in foreign and domestic patent prosecution, as well as post-grant proceedings, Giordana likes to say she “can prosecute anything with moving parts.” She also helps clients manage their global IP portfolios and provides day-to-day counseling on invalidity, non-infringement, freedom-to-practice, and other business-critical IP matters. While earning her undergraduate degree in mechanical engineering, Giordana secured a legal internship where she worked on obtaining patent protection for a cervical cell collector designed for women who are uncomfortable with invasive procedures or who lack access to medical care. The experience not only exposed her to IP law but also revealed how her engineering background could be applied to the development of innovative medical devices for people in need. Today, Giordana is a working mother who is inspired by women-owned businesses, especially those with a focus on women’s health in the emerging femtech sector.

ABOUT WOMEN OF WEARABLES

Women of Wearables (WoW) is a leading global organization aiming to inspire, connect and support women and diverse founders and technologists in wearable tech, fashion tech, smart textiles, IoT, health tech, and VR/AR.

With headquarters in London (UK) and more than 20,000 members located around the globe, WoW has become a global movement that supports its growing community through events, mentorship, educational programs, and collaboration with its network of local collaborators and partners. Our members are startup founders, designers, technologists, industry experts, researchers, bloggers, journalists, investors, and many more.

Our community is open to anyone who is affiliated with and interested in emerging technologies such as wearable tech, fashion tech, health tech, and IoT. WoW is not just for professional women, but for anyone with an interest in wearable technology and providing women with a platform for growth.

HOW TO JOIN US

➡️ Become a WoW member to learn from and connect with our community of entrepreneurs, designers, and technologists, leverage valuable resources, and discover career opportunities!

➡️ Become a WoW corporate member to promote your company at one of the leading global organizations for women in tech, advertise in our newsletter and get the opportunity to collaborate with us for our webinars, conferences, and content.

➡️ Follow us on Twitter / LinkedIn / Instagram / Facebook.

➡️ Get in touch if you’d like to become our partner!