Write Blogs That Build Trust and Get Found by the Right Clients

Blogging can feel like a lot of work. But when you know how to do it with purpose, it becomes one of the most effective ways to attract new clients to your practice.

In this 60-minute workshop, you’ll learn how to write blogs that build trust, demonstrate your expertise, and help potential clients feel understood. Because when people feel seen, they’re far more likely to reach out.

You’ll discover how to:

• Choose blog topics that speak to your ideal clients’ real-life struggles
• Write in a way that feels natural, human, and engaging
• Use simple tweaks to make your blogs easier to find online
• Share your posts without feeling salesy or awkward

You’ll leave with a step-by-step approach you can apply to your very next blog, so instead of just publishing words, you’re publishing content that does real work for your practice.

Learning Objective Participants Can Expect From This Event

• Participants will be able to identify blog topics that connect with the needs and experiences of their ideal clients.
• Participants will be able to apply strategies to make blogs more visible and engaging, helping potential clients find and connect with their practice.
• Participants will develop confidence in writing blogs that attract clients without feeling pressured to “sell.”

Who is This Workshop Appropriate For?

• This workshop is designed for counsellors in private practice who want to use blogging as a simple, effective way to attract clients without resorting to pushy or uncomfortable marketing tactics.

How May This Workshop Impact Your Practice?

• Participants will gain a clear, repeatable process for writing blogs that both showcase their expertise and connect with potential clients. This can lead to increased visibility, greater trust, and more enquiries from people who feel aligned with their approach.

For all my free and paid resources janetravis.co.uk/start-here

RECORDING 

This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.

ZOOM 

This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.

SELF-SELECT FEE

The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.

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At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.

If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.

By registering for this event, you agree to be present and interact in a manner that reflects these principles.

Jane Travis

Hi, I'm Jane Travis.

I’ve been blogging for almost 20 years, and over that time I’ve seen just how powerful it can be, not just for sharing your message, but for helping the right clients find you.

Now, I help counsellors in private practice use blogging as a simple, sustainable starting point for marketing that feels good. Because once you've got that foundation in place, it's so much easier to build everything else, whether that's newsletters, social posts, or a more visible online presence overall.

I’m also the author of Grow Your Private Practice, host of the Grow Your Private Practice Podcast, and I run the Grow Your Private Practice Membership - so yes, there’s a bit of a theme. What can I say? I like things to do exactly what they say on the tin!

It’s become my mission to help therapists move past the fear of “getting it wrong” and start writing content that feels natural, useful, and genuinely connects. You don’t need to be a perfect writer, you just need a few tools (and a bit of encouragement) to get started.

I’m really looking forward to running this workshop and helping you build something simple but powerful that you can rely on, especially on the days when writing feels like a slog.

Website | www.janetravis.co.uk

Facebook | Jane Travis

Instagram | growyourprivatepractice

LinkedIn | Jane Travis