Humans are a storytelling species. Storytelling is our way of understanding the world. We've all got a story to tell, but how do we make people listen?

Delivered by two experienced business writers and authors, this half-day course educates you on the power of storytelling in human organisations, and gives you practical advice on how to hone your writing skills. The programme will help improve the quality of your presentations, marketing material, reports and website copy. But it is more than a skills course: our aim is to deepen your understanding of the power and importance of narrative in our lives, and enhance your personal confidence and clarity of thinking.

What to expect:

Combining practical experience with research and theory, Lisa and Philip will teach you the importance of storytelling in business and how to do it effectively.

• Introduction
• Insight into research and discoveries from cognitive psychology and neuroscience that illustrate the extent to which all humans are shaped by the power of the narrative
• Practical tutorial on how to write online content and how to use your writing skills to boost SEO, attract customers to your website, and enhance your brand image
• Principles of storytelling, ‘show don’t tell’, how to avoid clichés and find powerful, original forms of expression
• Practical exercise to embed your new skills

About Lisa & Philip

Lisa Slater is the owner of Make Your Copy Count Ltd, a copywriting agency that provides high-quality writing, editing and training services. Based in Leeds, Lisa has worked with clients across various sectors, both nationally and internationally. She is also the author of A-Z of Blogging.

Philip Whiteley is a business author and novelist with over 30 years’ experience earning a living from the written word. His Leeds-themed novel Marching on Together received a cover quote from Captain Corelli author Louis de Bernieres. Philip’s book on the world of work Meet the New Boss was shortlisted for the Management Book of the Year award in 2011.