£0 – £5.90

Writing Creative Copy

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Browns

The Headrow

Leeds

LS1 8TL

United Kingdom

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Description

In this informal writing workshop, we’ll look into the benefits of creative copy and how you can transform dull text into content that engages with the reader. We’ll also discuss the importance of establishing and maintaining a ‘brand voice’ across your communication channels.

After breaking the ice with group writing warm-ups, we’ll move onto individual exercises that will get your creative juices flowing. Throughout the session, we’ll review brands with distinct and effective editorial voices.

With its beautiful private room and eclectic drinks menu, Browns will be the perfect setting for this session. Before and after the event, we'll network in the restaurant's revamped (and very stylish) bar.

JCI Leeds will provide the nibbles; you just need to bring a pen and paper. Non-members are more than welcome. Please feel free to bring examples of your own writing.

E-mail info@jcileeds.org.uk if you have any questions about the event, or JCI Leeds in general.

About the Trainer

The workshop will be led by Hannah Woodcock. As a Content Editor at Hallmark Cards, Hannah has over 3 years’ experience of writing greeting cards, internal articles, blogs and marketing copy. Within this role, she has created editorial for national retailers, including Tesco, Morrisons and John Lewis. Her short play, ‘At the Sound of the Buzzer,’ was selected for performance at The Lantern Theatre's (Sheffield) New Writing Festival 2012.

Hannah has been involved with Junior Chamber International since 2013. As the 2014 Events & Training Director with JCI Sheffield, she led an award-winning skills development programme*. At present, she runs the Leeds chamber.

*'Be Better: Be the Change' - awarded 'Best Local Personal Skill Development Programme' at the 2015 JCI European Conference.

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Date and Time

Location

Browns

The Headrow

Leeds

LS1 8TL

United Kingdom

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