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Writing Digital! Content creation and marketing

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Free

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The session will cover key techniques for increasing revenue, in relation to front end content strategy for small and medium businesses.

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In this session we will look at the importance of content planning as part of the overall marketing strategy for your business.

  • Learn how to define buyer personas
  • How to analyze and map customer needs to the business strategy
  • How to determine what topics to address when, including content marketing offerings, to support the customer at multiple points in the customer journey – looking for trends, topics, keywords.
  • How to develop style guidelines (on how to write for the audience, writing styles and techniques, storytelling).

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Organiser Small Business Research + Enterprise Centre

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We are a business support service who help start-ups and small businesses turn their ideas into reality with access to business data, advice, mentorship and events.

We create events with the small businesses and start-ups in mind, we partner with industry leaders, professional and experts to bring you events that will help your business grow.

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