The seminar will focus on the importance of well researched, and well targeted marketing content for small businesses or individuals. The session will also provide some fundamental information about the different types of marketing content (blog posts, articles, webcopy, etc), and their role in increasing revenue and attracting new customers for a small business. The session will cover key content writing techniques, planning, targeting the audience, and finding industry keywords and phrases. The aim of the workshop is to provide attendees with practical knowledge on the process of content creation, and the different stages involved.

At the end of the session attendees will have;

• knowledge on the importance of content creation for the overall marketing strategy, and the most common types of written content
• useful tips on how to plan, research, and target written content
• understand the potential role of content in increasing revenue and attracting new customers for a small business.

About your Host

Gergana Dimitrova is the Co-founder and Managing Director of content writing platform Writer's Website. She has been delivering talks on content, research and writing for the last five years in a corporate environment and since developing her website has decided to join the City Business Library events programme to showcase how writing can support your business.

*Refunds will only be processed up to 1 day before the event. There after no refund can be processed.
Unfortunately City Business Library is unable to refund the Eventbrite fee, this will be deducted from the cost of the ticket when the refund is processed.

As we do not admit latecomers, or allow refunds to those who are late, please allow extra time to locate the City Business Library, if this is your first visit.