You might call it microcopy, web content for services , or transactional copy; whatever term you use the words that take your audience through a digital interaction can make or break their experience.
Writing for digital services is more than plain copywriting. You need a deep understanding of the product, the online and offline user journey and how your audience will behave when they are trying to complete an online, interactive task.
We’ve seen users completely ignore all copy and just fill in the form fields intuitively. We’ve also seen users read every single word before putting their fingers on the keyboard.
Understanding the user’s behaviour and gaining their trust is an important part of content design for services.
We can help you with that.
This one-day course will cover:
- examples of what makes a good or bad service
- how to map an intuitive user journey through your service, on- and offline
- identifying your user needs for each stage of the journey
- matching user needs with your business needs (and what to do if they don’t match)
- creating the words for your service
- testing your service
As with all content design centre courses, you’ll be working on a service you already have or one you can think of. We believe you should learn on something tangible, so you can carry on working on it the next day you are in the office.
This course is for content designers/editors, designers, UX or interaction designers.