£109

Writing for the Web: How to create compelling copy and attract audiences

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Date and Time

Location

Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow

G2 4AA

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description




Be Good Be Social


Experienced web copywriter and charity comms professional Rosie Mcintosh leads this full-day hands-on workshop designed specifically for the third sector. Using examples drawn from charities and not for profits, you’ll improve your online writing skills, learn how to write for different online media and get a better understanding of how users navigate the web.

This workshop will cover these key areas:

The principles of writing for the web

  • Why keeping it simple is key
  • How to keep your writing clean and simple
  • Common pitfalls and bad practice
  • Exercise: Simplify text
  • Exercise: Writing concisely

Website and page structure

  • Understand web page structure
  • Learn about web users’ behaviour
  • Accessibility considerations for your audience

Great content

  • Learn the value of great content
  • Get ideas on what kind of content you can deliver

Focus on your audience

  • Define audiences and understand their needs
  • How to write for your audience
  • Exercise: Define your own audience

Personas

  • Understand personas
  • See example personas in a web writing context
  • How to develop and improve personas
  • Exercise: Create your own persona

Writing to sell

  • Why selling is important for third sector organisations
  • How to make copy sell
  • Features vs benefits

Introduction to CMS

  • Understand content management systems
  • Open source vs proprietary
  • Consider CMS requirements for your organisation

Beginners’ Blogging

  • What makes a good blog
  • How to avoid bad blogging
  • Ideas for content
  • How blogging could benefit your organisation

Introduction to SEO

  • Distinguish between different types of SEO
  • Easy SEO wins
  • META tags and their use
  • Exercise: Writing with keywords

Email marketing and headline writing

  • What makes a good e-newsletter structure
  • How to write effective headlines
  • Writing call to actions
  • Email marketing good practice
  • How to avoid common mistakes
  • Exercise: Practice email headlines


Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device.

This full-day course is aimed at those new to online comms and those who want to take their social media presence to the next level. As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.

Lunch and refreshments throughout the day are included in the ticket price.

To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@thirdsectorlab.co.uk and we will quickly book a place on your behalf. Please ensure your invoice is paid prior to attending.



About the trainer

Rosie McIntosh

Rosie McIntosh has worked in charity communications for the last decade. She has held senior communications roles at the Mental Welfare Commission, Oxfam, ENABLE Scotland and Mercy Corps as well as with a range of Third Sector Lab clients. Rosie is also the Project Lead for NHS GGC's Mindwaves project. Rosie's focus is on telling stories to achieve social change, whether through traditional media, online or using video and audio.



FAQs

What are my transport options getting to the event?

Getting to the ALLIANCE Hub

By Car
From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side.

From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side.

Parking
There are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).

Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket.

By Train
The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office.

By Bus
The following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system).

By Bike
There is a bike rack available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property.

Accessibility
The ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.


Do I have to bring my printed ticket to the event?

No. If you've booked in advance, simply turn up.

Is my registration/ticket transferrable?

Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.

What is the refund policy?

Treat it like a cinema ticket - places are non refundable but they are transferable. If a colleague comes on your behalf we're totally fine with that.

Where can I contact the organiser with any questions?

You can email karen@thirdsectorlab.co.uk or use the 'contact the organiser' option on this page.


Can I pay offline?

To pay offline using cheque or invoice simply select your payment method at checkout OR email karen@thirdsectorlab.co.uk and we will quickly book a place on your behalf.


What other digital media workshops do you have available?

Social Media Essentials for charities and social enterprises


Using Case Studies: telling stories and demonstrating impact


Writing for the Web: How to create compelling copy and attract audiences


Getting to most out of Google Analytics, Adwords and Google Grants


Email Marketing: Take your newsletters and campaigns to the next level


SEO: Search Engine Optimisation made simple


Hootsuite Hero: Manage and measure all your social media channel


Video and multimedia charity annual reports


Simple smartphone video and audio for the web

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Date and Time

Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow

G2 4AA

United Kingdom

View Map

Refund Policy

No Refunds

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