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Ticket Type Sales End Price * Fee Quantity
BECTU member   more info 1 hour before event starts £75.00 £0.00
Non BECTU member   more info 1 hour before event starts £110.00 £0.00
* Prices include VAT

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Event Details

Writing For The Web

Content Marketing - Blogging Your Way To Profit and Work

  • Attendees will need to bring a laptop to this session.  If you are unable please let me know and I shall arrange one to be available for you.

 It is currently estimated that at least 7 out of every 10 purchases begins with a Google search. As Google’s algorithms continue to develop, it’s becoming more difficult to predict what will rank well, but it’s only the businesses (or people) that rank well that will be found in the search process. One thing we do know is that Google values the customer experience, promoting interesting and relevant content over sales pages and product descriptions. In other words, the more content you can offer your customers on your website, the more likely you are to be rewarded with high rankings and more website visits.

This workshop will show you how to create a content marketing strategy, offering more value to your customers and as a result, turn your website into a lead generating machine. There will also be practical hands-on time to produce your own content for online, so please bring a laptop or device with you and any logins for your website platforms you might need. 

The workshop is aimed at anyone who wants to see more traffic to their website and is willing to invest the time to make that happen. The systems and ideas work for businesses of any size, freelancers, and those who want to increase their online profile. 

Tutor: Liz Hardwick

Biog: 

Liz Hardwick is Co-Founder of DigiEnable, a Digital Training & SEO Services Company. She designs and delivers tech-based and online marketing workshops, and regularly speaks at conferences and events across the UK, recently being listed in the Techworld's 111 UK Tech Women Speakers. Previous workshops and talks have covered a variety of subjects around Digital Inclusion, Utilising technologies for business and Women in Tech.

Liz’s background is in broadcasting, having also spent a number of years creating media for a number of charities; she is an advocate of open source technologies and is one of FlockGlobal’s Founding50. She’s passionate about making her clients the online experts in their niche and help them develop the type of content that will drive more customers to their websites. Liz was proud to have won a Digital Leaders UK award in 2014 and is a published author on Digital Storytelling. She also loves meeting fellow entrepreneurs, tweeting as @tech_geek_girl and supporting other women in(to) Tech.

 Time: 10.00am - 4.00pm

Cost: BECTU members £75.00     non BECTU members £110.00

Cancellation Policy

We appreciate that when circumstances change you may no longer be able to attend a training course date you have already booked and paid for.

Whilst we will always try our best to accommodate any alterations to your plans, BECTU has a standard cancellation policy which is as follows:

  • if you notify us (phone/email) 3 full days or longer before the scheduled course date you will not be charged and will be refunded in full any course fees you have paid.
  • for any cancellation you make that is less than 3 full days before the course date, you will be charged 50% of the total course fee with 50% refunded. This is unless you can demonstrate to us extenuating circumstances.
  • if you do not attend the course and/or fail to notify us in advance you will be charged the full course fee.
  • we are unable to reimburse any non-transferable travel or accommodation expenses that may arise from a course being re-scheduled or cancelled.

BECTU reserves the right to cancel courses without liability. However, where possible, delegates will be offered an alternative date or a full refund.

Do you have questions about Writing For The Web ? Contact BECTU LPD and Training Dept

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BECTU
373-377 Clapham Road
SW9 9BT London
United Kingdom

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