Who it’s aimed at: SME’s who want to market themselves, business owners who want to shout about what they do, junior comms/marketing or PR staff who want to upskill.

Finding the right words – can mean the difference between attracting a new client and being ignored. Words are powerful, crafted correctly they can help raise your profile, get you press coverage and help you win more sales. Getting them wrong can mean you miss out, giving your counterparts the competitive edge.

So if you struggle to get your words on paper, you know what you want to say but don’t know how to say it or you have a newsworthy story to tell but don’t know how to share it we can help.

Our writing kick ass copy webinar will give you all the tips you need to get your message across and shout about your success, whether that’s writing a press release, articles for a newsletter or putting together your own blog.

We’ll look at:

· The inverted pyramid –which means how to structure your words

· Writing a banging intro

· Answering the what, when, who, why and how’s?

· Why you need to avoid jargon but include key words for SEO purposes

· Developing your key messages

· The importance of a quote

· Knowing your audience

By the end of our session you’ll know how to write copy to grab your audience’s attention to help entice new customers and drive your sales.