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Writing, Publishing, Marketing and Selling Your First Book (Online Event)

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This two-hour online course will help aspiring writers realise their potential and guide them through the process of writing, publishing, marketing and selling their first book. It will look at the writing process, examine publishing and distribution options and highlight potential opportunities and pitfalls.

Topics Covered will include:

What’s The Big Idea?

  • Have you got a book inside of you?
  • Inspiration and where to find it
  • Fail to Plan, plan to fail

The Writing Process

  • The writing process (think job, not hobby)
  • Setting targets and hitting deadlines
  • The editorial process
  • Common pitfalls/roadblocks

Pitching to a Publisher/Agent

  • The benefits of working with a traditional publisher
  • When and how to pitch
  • What you should expect from a publisher
  • When to walk away

Going it Alone

  • Disadvantages of working with a traditional publisher
  • Digital disruption (you’ve never had it so good)
  • Indie not amateur
  • Self-publishing vs Vanity publishing
  • Getting help (freelance editorial and design support)
  • Self-Publishing platforms/distribution networks

Multiple Formats

  • Hardback, Paperback, eBook (epub, mobi), audiobooks

Embracing Your Inner-Self Publicist (Selling Your Work)

  • Public Relations
  • Blogging/Podcasting
  • Public Speaking
  • Social Media
  • Email Marketing

Making Money

  • Setting expectations
  • Alternative streams of revenue

Building a Back Catalogue

  • Rinse, repeat
  • eBook Singles
  • Writing a series
  • Free vs paid distribution

This two-hour course will be presented by John W. Hayes, author of four books including Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, A Crash Course in Email Marketing for Small and Medium-sized Businesses, Bricks and Mortar Oughta: What Real World Businesses Can Learn from the Internet and Why Authors, Bloggers, Journalists and Writers Need to Think Like Rock Stars.

Important: This is an online event. To attend you just need a computer with Internet access. You will receive login information prior to the event. If you are unable to attend the event for any reason, you will be sent a recorded version of the event. Tickets are non-refundable.

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