Every entrepreneur has ideas. The ones who succeed are the ones who know how to communicate them. Whether you’re pitching for investment, building your brand online or trying to win customers, your words are often the first (and sometimes only) chance to make an impression.
That’s why learning to think like a writer is one of the smartest moves you can make as a business owner. Writers know how to grab attention, make people care and leave messages that stick. Combine that mindset with the right use of AI, and you’ve got a competitive advantage: content that’s faster to create, sharper to read, and truer to your brand.
This workshop is led by content writer and copywriter Liam Marshall, who has more than seven years’ experience across journalism, publishing and brand marketing. With a background in creative writing and marketing communications, Liam brings together a storytelling and strategy at the heart of business, helping entrepreneurs communicate with clarity and personality.
What you’ll learn
• Finding your voice: Define and refine a brand voice that sets you apart from the competition.
• Adding personality: Bring your words to life so people connect with YOU, not just your product.
• Working with AI: Save time and write without sounding like everyone else.
What you’ll take away
• A clear sense of how your brand should sound along with the confidence to actually use it.
• Practical techniques to repurpose content across platforms while staying consistent.
• An understanding of how to think like a writer when prompting AI, turning it into a powerful assistant, not a generic copy machine.
• A mindset shift: you’ll walk away thinking like a writer, which means communicating like a leader.
Event details
Thursday 23 October 6–8pm
Pocket Café, Liverpool
£20 for YEC members / £25 for non-members (includes a hot drink)
Spaces are limited. Book your place today and start writing smarter, not harder.
