Y Business Hub 2016

Welcome to Yorkshire presents ‘Y Business Hub’

Tuesday 27th September 2016 from 11am – 4pm

Wetherby Racecourse

York Road

Wetherby

LS22 5EJ

We're heading back to Wetherby Racecourse for Welcome to Yorkshire's 2016 Y Business Hub and this year we will see all exhibitors on one level. Our county’s outstanding suppliers will be showcasing their incredible range of products, and you’ll have the opportunity to come together with fellow members to see what Yorkshire as a whole has to offer.

The Racecourse has an onsite café where refreshments will be served all day, ample break out space, free car parking and easy accessibility.

Plus we’ll have the usual line up of bite sized workshops and inspirational speakers who will be sure to help you focus and expand your business.

The day begins at 11am with a Welcome to Yorkshire update on recent happenings – and there will be Welcome to Yorkshire staff on hand all day to talk to you about your membership or to answer any questions you might have.

Y Hub – Event Programme

10.30 – Registration opens for event start time at 11.00

11.15 - Update form Welcome to Yorkshire's Chief Exec Sir Gary Verity

Workshops:

Select from the following workshops which will help boost your business in 2017. (Please note these workshops have limited space so we advise you to secure your place early)

11.45 - The Secrets of Successful Content Marketing

What is Content Marketing and why do you need it? How to engage with your audiences and create great content that will generate results for your business.

Rachel Goddard, Managing Director, Intandem Communications

12.30 – Stand out from the crowd

Hear from our panel of Yorkshire businesses who have mastered the art of going that extra mile for their customers to really make their business stand out from the crowd and beat the competition. Get some top tips from these inspirational businesses who are offering top notch customer service that keeps their guests coming back.

Speakers include:

• National Children's Museum, Eureka, who have won awards for being the most accessible attraction in England by allowing carers to go free, providing multi-sensory exhibits and excellent disabled facilities

• Eleven Westgate have made their B&B perfect for cyclists with storage and washing facilities and even cycle route planners.

• Raithwaite Estate have gone the extra mile to cater for guests with dogs and is now home to one of the only luxury dog spas in the UK. For overnight guests they also offer dog lodges with underfloor heating, dog concierge and a room service menu.

• Rudding Park provide an enhanced stay for guests with children with complimentary sterilizing units, nappies, bath toys and much more.

1.30 – An introduction to Google Analytics

Learn how to use Google Analytics and understand your web audience better.

Peter Wilson - Head of Digital, Welcome to Yorkshire

2.15 – PR: Getting the media’s attention

Learn how to write the perfect press release that will showcase your event or organisation with the aim of attracting media coverage from TV, print and radio.

Marie Christopher, Press Officer, Welcome to Yorkshire

3pm – Social Media - 10 top tips to improve your social media

Getting set up on social media platforms like Facebook and Twitter is one thing, but the real challenge for businesses often comes when trying to think of what to say. This workshop aims to inspire you and give you fresh ideas and creative content which will leave your customers wanting more!

Tom Ashurst, Digital Content Manager, Welcome to Yorkshire

Talk to the Experts

We are also having a 'Talk to the Experts Hub' where the following industry experts will be on hand to answer any questions and give you business advice.

Bluefin will have some tips and advice on cyber liability

PWC's topics will include accounting, cashflow and business planning

Yorkshire Bank will be discussing free banking for SME's

UK Trade and Investment can help you gain new customers from overseas.

To find out more please click here.

Important event info

To attend this event, register [ABOVE], or you can contact Philippa Kelly on pkelly@yorkshire.com or on 0113 322 3564.

We are once again running the best dressed stand competition so don’t forget to be imaginative and creative when it comes to dressing your stand. There will be a prize of an overnight stay and breakfast at a Cedar Court Hotel awarded to the most innovative stand at the end of the day.

If you need a table cloth these can be hired on the day from the café found on level 4 at a cost of £5.70.

**There are limited exhibitor spaces so if you register then can no longer attend, please let us know so we can offer it to someone on the waitlist**

Please print your ticket and bring it with you to the registration desk.

Directions and Parking

The Racecourse is easily accessible and has ample free parking onsite.

Directions and a map can be found here http://www.wetherbyracing.co.uk/location-map/

Win

Register and attend this year’s Y Hub to WIN a year’s free membership at Welcome to Yorkshire!

Also up for grabs for those who register and attend is the chance to WIN a two night stay at Studford Luxury Lodges. Situated on the edge of the North York Moors National Park, these contemporary lodges are the perfect place to unwind in style. Each lodge is equipped with its own sauna and hot tub and provides a chauffeur driven taxi service should you wish to dine at our sister pub The Fairfax Arms at Gilling East. Subject to availability choose to stay mid-week Oct/Nov/Dec 2016 *T&C’s apply http://www.studfordluxurylodges.com/ http://thefairfaxarms.co.uk/

Offers

Bad Co. – enter in to a draw to win a Bad Co. gift pack containing 4 of their
finest beers

Cedar Court Hotels - win a table for 10 people at one of the fantastic Cedar Court Hotel party nights with four hotels to choose from

Bettys - Win a Bettys Celebration Gift Box worth £50

UK Trade and Investment - take part in their business card draw and win a bottle of Prosecco

Livius Training - get 10% discount with Livius Training and also win a free place on their L2 Food Safety in Catering Open Course on the 10th Oct

National Agri-Food Innovation Campus - Free meeting room hire is on offer

The Alchemist - win a meal for two and a Mad Hatter's Tea Party

Leeds United - Two free tickets to 25 years on with Howard Wilkinson on October 28th at Elland Road Centenary Pavillion

Sponsors

A huge thank you to Calverts Carpets for supporting our Y Hub event this year.