You Call the Shots (Online Event) with Joe Turnbull

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Online Event

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Unlocking Potential Wednesday Webinar

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Compelling videos for competitive times

All the research shows that even pre-Covid, online customers were increasingly used to watching a product video before hitting Buy Now.

Now, in a distance-dominated world, this expectation has intensified, making the argument for high-quality video more compelling. Our two-hour webinar hosted by video production experts Bull and Wolf, will take you on a comprehensive and practical tour of everything you need to plan, understand, place and create distinctive content.

This round-up of a video marketing strategy’s key principles will, initially, introduce the Hero-Hub-Help model, a central way to distinguish between, and plan, different types of content. This leads on naturally to considering how the kind of video you make will be influenced, firstly, by the kind of business you are and, secondly, by the social media platforms you favour.

As well as getting to grips with all this strategy, you’ll also learn about the actual business of video-making, from planning and briefing to the tricks and techniques behind – for example – lighting, sound, movement and editing.

There’s plenty to get through but, like all our webinars, it makes for a compelling and informative 120 minutes which will positively fly by.

Here when you need us

This webinar is part of the Unlocking Potential series 'Here when you need us'.

In these uncertain times, one thing is clear: the pandemic changes everything. How business works, how customers buy, how all of us live. As a business owner, you know exactly what’s at stake and how resourceful you need to be. Challenges will continue to come thick and fast. Challenges you’ll need to rise to and overcome to plot a safe course out of all this.

More than that though, our future – whatever it looks like – will demand reworked strategies and fresh thinking.

That’s where we come in.

Our series of webinars over the coming months will help you to deal with the present and prepare for the future. Among the many challenges are opportunities; our experts will help you to spot and seize them. Practical, supportive and inspiring, these interactive webinars will connect you with a community of like-minded business leaders, more than 300 of whom have already taken part.

Let’s face the challenge of the future together.

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