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Chateau Impney Hotel & Exhibition Centre

Droitwich Spa

WR9 0BN

United Kingdom

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Start your New Year on the path to global growth by joining this series of interactive and informative workshops, which will take you through the export journey covering the key topics listed below...

All of these workshops will be hosted at KPMG Birmingham and run from 09:30-12:30, including a networking lunch finishing at 13.30.

You can attend one, or all five - it's totally flexible to suit your business needs...

1. Export Essentials - Tuesday 23 January 2018

Take the first steps to understanding your businesses true potential. Developing a strong foundation for your future export ventures will place your business in the best position to succeed. This workshop is designed to help you map the journey you will take in developing international sales channels.

This workshop will cover:

  • How to maximise the opportunities and sales growth that exporting could bring to your business

  • An introduction to some of the key principles of business internationalisation, including export market research, routes to market, shipping and documentation, getting paid and protecting IPR

  • The importance of international communication and culture

  • Discussing the next steps of your export journey

2. Market Research & Selection - Wednesday 14 February 2018

Are you frustrated by ad hoc enquiries from all over the world? Would you like to start selling overseas but have no idea where to start? This workshop will help you to prioritise overseas markets using market research.

This workshop will cover:

  • How to use a practical model for selecting and prioritising export markets

  • How to prepare a research project plan to develop a strategic approach

  • Modelling for effective and time-saving desk research using the internet

  • Important factors when visiting an overseas market to conduct research and how to select and commission professional research

  • Information about marketing research support available to you through DIT

3. Routes to Market - Thursday 01 March 2018

Choosing the correct route to market can be one of the key critical factors for success in any market. Getting it right can lead to increased sales and profits.

This workshop will cover:

  • Understand the various ways you can sell into an overseas market

  • Develop an understanding of the best route for your business

  • Explore some common pitfalls and receive top tips on how to avoid them

4. Export Pricing - Wednesday 14 March 2018

Improve your thinking and capability to set and manage export prices for your products and services across international markets.

This workshop will cover:

  • Cost factors in marketing and delivering products and services to overseas customers

  • The importance of knowing local market price levels and typical distribution channel margins in target markets

  • The importance of local customs with regard to pricing, negotiation, establishing contractual terms (including Incoterms) and managing ongoing business

  • Identifying alternative pricing strategies to achieve differing company objectives

  • Tips and hints on how to address pricing issues and increase your opportunity for export profitability

  • An awareness and understanding of DIT and UK Export Finance services

5. Everything Digital - Thursday 29 March 2018

Opportunities for international online sales are huge, and still growing strongly. With a great digital presence you can access new markets and gain new customers 24 hours a day, often at low cost.

This workshop will cover:

  • How to internationalise your website

  • How to sell your products online via e-marketplaces

  • How to promote your products online

Please note, places are very limited on these workshops. Your attendance will be confirmed via email after registration, signing up to this page does not guarantee entry.


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Chateau Impney Hotel & Exhibition Centre

Droitwich Spa

WR9 0BN

United Kingdom

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