Your 2026 marketing plan: Simplify. Strategise. Succeed.

Date: Tuesday the 30th of September, 2025.

Time: 8.30am to 10am

Location: Lhasa office, Granary Wharf House, Holbeck, Leeds, LS115PS

About this event.

Your 2026 marketing plan: Simplify. Strategise. Succeed.

Join us for an in-person breakfast event with senior marketing leaders from the Tech industry. With 2026 just around the corner, now is the time to start thinking about the development and evolution of strategic marketing plans. While 2025 is still in motion, planning for the future can feel overwhelming but setting the groundwork for next year’s success should start now. This event is all about getting ready, refining your strategy, prioritising what matters and aligning your team for the journey ahead.

Hear directly from our panel of marketing leaders as they share how they simplify strategic planning. Discover how they assess what’s working, what to change, and what should get left behind.

This will be an insightful series of talks, real life experiences, and an interactive Q&A session.

You’ll leave with insights on how to tackle 2026 planning, including how to:

• Simplify your strategy to align with business objectives
• Leverage data to inform channel mix decisions
• Optimise budget allocation
• Make the most of new technology
• Turn theory into actionable next steps
• Gain business buy-in for your strategy
• Drive team strategic focus
• Demonstrate marketing contribution to business growth

This event is hosted by MET Mentoring at the Lhasa office in Leeds. MET Mentoring, powered by MET Marketing, is a not-for-profit venture that was established in 2020 to help support the growth and development of the marketing and digital community in Yorkshire.

Speakers include:

Ally Reeves - Head of Marketing at Lhasa Limited

Ally Reeves leads the marketing at Lhasa Limited, an organisation creating software used in pharmaceutical drug development, and at Consult Lhasa, its subsidiary providing services to the same sector. With a decade of experience in driving growth across Sales and Marketing in the B2B science technology sector, Ally is passionate about bridging complex concepts with effective marketing strategy, creating simple strategies that work. By combining building a high-performing and collaborative team with a foundational focus on thought leadership, demand generation, and enhancing client value, Ally’s approach consistently delivers organisational growth.

Tate Gibson – Head of Marketing at Genio

Tate Gibson leads marketing at Genio, who create learning tools for higher education. With over a decade of B2B marketing leadership, Tate has a proven track record establishing market positioning and driving demand generation across various industries including EdTech, FinTech, CommsTech, and AI. She champions data-driven strategies, optimising multi-channel mix, and aligning marketing with core company objectives. Tate takes a customer-centric, 'test and iterate' approach, critical for strategic marketing budget setting and navigating planning with clarity. Her expertise ensures marketing efforts are agile and impactful.

Graham Brown – Marketing Director at Redcentric

Graham Brown is a member of the Operating Board at Redcentric, a UK IT Managed Services Provider delivering technology solutions covering networks, cloud, cyber and communications for a diverse customer base including Public Sector, Retail, Manufacturing, Legal, Accounting and many more. Graham has overarching responsibility for the full marketing mix, as well as leading on strategic growth initiatives for Redcentric. Having held Director roles at multiple tech focused organisations, he has strong experience of developing strategy and turning that into tangible activity and outcomes.