San Francisco, California
London, United Kingdom
Your Brand and Online Selling is the first of two training events that considers the relevance of brand to contemporary craft businesses and the importance of brand to creating an online presence.
Provided specifically for the crafts sector, the events are aimed at Scottish based makers who want to create or refresh their brand and showcase or improve their presence online, whether increasing online sales or enhancing their social media presence.
The events are delivered in partnership by Applied Arts Scotland and Craft Scotland. It will be hosted by Will Levi Marshall, Artist / Designer / Collaborator and AAS Board Member.
The event has two distinct parts;
The morning session will explore the fundamentals of branding and how this can be scaled and applied to a contemporary craft business. Presentations from branding experts, including Giles Etherington, owner and Director of Brand Satellite, will be complemented by a maker’s insight into their practice and brand.
Jules Horne, a copywriter at Texthouse and award-winning playwright with first-hand experience of how words can stir an audience offers practical ways to use words to boost the impact of your work, create an emotional connection and engage your customers.
Jewellery maker Alison Macleod will talk about her work, developing her website and trying to sound interesting in 140 characters.
The afternoon session will consider how your brand translates online, specifically when selling work online.
A practical exploration of what you need to consider when selling contemporary craft online will be provided by Marcus J Wilson an experienced marketer and web developer. http://pooka.pro
We will then be joined by makers and online retailers who will share their experiences of selling work online.
Lunch will be provided.
When & Where
Applied Arts Scotland and Craft Scotland
Applied Arts Scotland is run by makers for makers and was set up as a charity in 1994. Applied Arts Scotland aims to provide a platform for professional development activities and networking and provides makers with a conduit for information by and for makers, in close collaboration with partnership organisations in the sector.
Craft Scotland is a Scottish charity, working to unite, inspire and champion Scottish craft.
We create opportunities for makers to exhibit, sell and promote their work, and for the public to see, purchase and learn about craft.
Find out more about Craft Scotland: www.craftscotland.org