San Francisco, California
London, United Kingdom
Your Brand and Social Media is a training event that considers brand and the importance of this when creating an online presence. The event will inspire makers to make the most of their brand and support the successful use of social media.
Provided specifically for the crafts sector, the events are aimed at Scottish based makers who want to create or refresh their brand and showcase or improve their presence online, whether increasing online sales or enhancing their social media presence. The event will be hosted by Patti Niemann, Goldsmith / Designer and Applied AAS Board Member.
Exclusive access to pre-recorded presentations exploring the fundamentals of branding and how this can be scaled and applied to a contemporary craft business from the Your Brand and Online Selling event will be made available to attendees to watch prior to their attendance of the event.
This will focus on how your brand translates online, specifically on social media platforms.
Maker and marketing and PR specialist Melanie Muir will share her extensive experience of making, business and using the new marketing tools available.
Julia Ossenbruegge, Online Marketing Manager at Craft Scotland will look at how makers and craft organisations from Scotland and beyond are using social media effectively to grow and engage their audiences.
Hilary Grant is a knitwear designer based in Orkney. She will talk about the different ways she has used social media for her own business and how this online presence can strengthen a brand.
Refreshments will be provided.
When & Where
Applied Arts Scotland and Craft Scotland
Applied Arts Scotland is run by makers for makers and was set up as a charity in 1994. Applied Arts Scotland aims to provide a platform for professional development activities and networking and provides makers with a conduit for information by and for makers, in close collaboration with partnership organisations in the sector.
Craft Scotland is a Scottish charity, working to unite, inspire and champion Scottish craft.
We create opportunities for makers to exhibit, sell and promote their work, and for the public to see, purchase and learn about craft.
Find out more about Craft Scotland: www.craftscotland.org