Actions and Detail Panel
Your brand is more than just a logo
Thu 13 October 2016, 18:00 – 20:00 BST
You’ve got a smart logo and a business name. But is that branding done?
Hayley Baddiley, guest speaker at our Connect Derby business evening on Thursday 13th October, will talk about how your logo is just the tip of the branding iceberg.
Managed effectively, branding shapes everything your customers experience and makes your company stand out from the competition. Its principles are as relevant to a small businesses as they are to multinationals.
With over 20 years' experience, Hayley is global marketing director at Denby Pottery responsible for revitalising the iconic Derbyshire company’s 200 year-old brand for the modern consumer.
She will talk about what branding is, how it’s managed, and how to define your own brand and understand whether it may need re-inventing. Some of the topics she will cover are:
- What's in a brand and why is it important
- How consumers are changing the way they interact with you
- The modern media landscape
- Examples of iconic brands who have reinvented themselves to meet changing consumer needs
- How Denby Pottery is evolving to meet the needs of a new audience
- The importance of 'story-doing' as well as 'story-telling'
- How to define your own brand
Reserve your place
The evening is open to all and starts at 6pm with Hayley speaking from 6.30pm for around 45 minutes including a Q&A. Afterwards, guests will have the opportunity to continue networking until 8pm. If you would like to attend please reserve your free place here.
About Hayley Baddiley
Hayley is Global Marketing Director of Denby Pottery Company, where she is responsible for managing a team driving growth in UK and international markets. In a career spanning 20 years, Hayley has worked with big brands including Thorntons and United Biscuits. She was co-founder and company director of Derby's Restaurant Zest, and lectured in marketing at University of Derby, Nottingham Trent University Business School and Oxford Summer School.
Denby has been making pottery in Derbyshire since 1809 with generations of craftsmen and women using their skills to create beautiful tableware, cookware and serveware which is designed for living and made to last. Today Denby is the UK's leading premium casual tableware brand and as well as having subsidiaries in North America and South Korea, now exports its Made in England products to over 40 other countries across the globe.