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Your Business Matters - Marketing Foundations

Barbara Hodgson with Marketing Strategist Anna Forgaard

Thursday, 18 January 2018 from 09:15 to 13:00 (GMT)

Your Business Matters - Marketing Foundations

Ticket Information

Ticket Type Sales End Price Fee Quantity
Get Set - Marketing Foundations 16 Jan 2018 £89.00 £4.55

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Event Details

This workshop is aimed at: business owners who are either in the early stages of trading, or are established businesses who have not recently reviewed their marketing messages and target audiences.
 
Description:

You can expect the following from this business development workshop: 

  • A hands-on interactive half-day which gives you practical advice, expert knowledge
  • A personalised action list to focus on after the course
  • The foundations for developing your marketing strategy
  • A clear understanding of the role of marketing
  • To be able to clearly define your business (in terms of your offering and messaging)
  • A review of your Business Objectives (to align with marketing objectives)
  • Defining who your customer is
  • Identifying your Unique Selling Proposition
  • Clarity about your brand identity (to you, as well as your customers)

 

What you need to bring with you to the workshop:

You will be sent questions before the workshop for you to consider and a list of information to bring wit to the workshop.

 
Workshop leader:

Anna Forgaard is a marketing consultant with a wealth of knowledge, having worked in the wine, media and retail industries. Her 25+ years of experience spans across a multitude of channels and strategies such as mail order; events; product and business launches; acquisition; retention; partnerships and of course consultancy. She has worked with a diverse range of brands including Grazia, Heat, Great Food Club, The Wine Society, Practical Fishkeeping and Car.

Do you have questions about Your Business Matters - Marketing Foundations? Contact Barbara Hodgson with Marketing Strategist Anna Forgaard

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When & Where


Kettering Park Hotel & Spa
Kettering Parkway
NN15 6XT Kettering
United Kingdom

Thursday, 18 January 2018 from 09:15 to 13:00 (GMT)


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Organiser

Barbara Hodgson with Marketing Strategist Anna Forgaard

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Your Business Matters - Marketing Foundations
Things to do in Kettering Course Business

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