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Your Business Plan: webinar #1

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1. WHY – YOUR MISSION STATEMENT AND VALUES, AND YOUR PERSONAL AND BUSINESS AIMS AND OBJECTIVES

This webinar supports you to connect with your Mission Statement. Identifying what your business stands for, why it exists and what it aims to do for its clients and potentially the World! Your values are ‘rules’ which your business will run by, think of them as the guide to how you deliver your Mission Statement. Your Mission Statement and Values are the foundations of your company’s culture and help to guide your business decisions, priorities and actions.

This webinar is an opportunity to list the personal reasons you want to run this business and what your business is aiming to achieve. Why it needs to be brought to life!

2. WHO - MARKET RESEARCH

In this webinar, we cover a pivotal part of your Business Plan. Focusing on the importance of understanding your market and your competition with the express aim to know your competition and their business as well as you know yours. We’ll also cover the process of creating a Buyer Persona so you understand your potential clients better than you ever have before. Knowledge is key!

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