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Your Business Plan: webinar #2
Tue 14 March 2017, 19:00 – 20:00 GMT
3. WHAT - PRODUCTS, SERVICES AND PRICE
In this webinar, we present you the opportunity to document the products and services your business will offer to your customers. We’ll guide you to be clear and concise and refine your message to include the basics that your client would review to make an initial decision to purchase. These descriptions will also help you with content for your future marketing.
We’ll discover how pricing should be heavily influenced by your Market Research and a clear understanding of the prices of your competition. Identifying your value and what your potential customers will be willing to pay for your products and services.
4. HOW – MARKETING AND OPERATIONAL PLANS
Here’s the exciting bit, in this webinar, we explore all the marketing you will complete in order to find your customers and sell your products and services. We’ll consider how your competition is marketing and seek to match this whilst also exploring areas that the competition may have missed.
The webinar then moves the focus to the process of considering how you will run your business day-to- day. Focusing and documenting your customer journey; answering the questions of how your client finds you and first connects with you right through to how you maintain your long-term relationship with them.