Having a tick-box purpose is like looking into a frosted mirror. Purpose is the reflection of an organization's reason for existence and how it intends to evolve. Many companies struggle to articulate their true intentions, thereby missing out on the benefits a clearly defined purpose can bring.

Uniqueness and authenticity are a criterion for consumers to distinguish and choose between competitors. But it isn't enough to state your purpose, only when your purpose leads to action do you become credible.

The ability to articulate and action a purpose that truly resonates with all your stakeholders can be a catalyst for a positive cultural shift and lead to exponential growth.

Join our 30 minute webinar and learn:

· What purpose really is and how it works

· The difference between purpose, vision and mission statement

· Why purpose is only useful if it leads to action

· Where to start

Sign up in the link below:

https://www.gilmarwendt.com/2020/04/20/purpose-value-of-authenticity/