Your Journey to China: A Digital Perspective

Find Out How to Launch & Grow Your Digital Business Presence in China

China is steaming ahead to become the world's largest economy and the internet represents a significant driver.

The Chinese internet economy represents 731 million users in 2017[1], 170 billion in revenue in 2016[2] and is set to contribute up to 22% to China’s productivity growth by 2025[3]. Logically, ‘digital’ becomes an important consideration to any business looking to expand to China – but where do you begin? And what about all the market challenges and barriers… Language? Culture? Regulation? Technology?

Whether you are just exploring, devising or already executing your China-growth strategy, here is your chance to attend a workshop that will give you the impetus and information you need to successfully launch and grow your digital business presence.

Join Entertainment One, ThoughtWorks, the China-Britain Business Council, Department for International Trade and Alibaba Cloud to get an understanding of the:

• Size & shape of the Chinese economy, including opportunities & barriers to entry
• Regulatory landscape, including compliance, IP protection, security & data governance
• Dynamics of the Chinese marketplace, including tech trends
• Practical steps to launch/ grow your business digitally, with a focus on Networking, CDN, Cloud Computing & Security
• Ins & outs to website hosting' license requirements, including ICP Filing
• Best practices, including real-life experience of UK businesses launching in China
• Future, including examples of widespread, integrated adoption of new technologies in China and what this could mean to you

This event includes insights from Alibaba’s Big Data engine, interactive demos and lots of real-life best practices and case studies.

Who Should Attend?

SME and Enterprise business leaders focused on Strategy, Digital, IT, International Business and/or Innovation.

Agenda

Section 1: Understanding Your New Marketplace

• Welcome to China: Land of Opportunity. Mark Hedley, China-Britain Business Council (CBBC)
• Your New Marketplace, Through the Perspective of 3 European Businesses. Mark Collin, ThoughtWorks

Section 2: A Practical View On How to Break Through

• Launching & Growing your Digital Presence in China. Abrar Ahmed, Alibaba Cloud
• Peppa Pig: Our Journey to China. Olivier Dumont & Niall Trainor, Entertainment One

Section 3: A Bright Future

• When East Meets West – The Leapfrog Effect. Xuan Jin, Alibaba Cloud
• The 'Go China’ Debate – Seizing the Opportunity. Moderated by John Griffiths, Department for International Trade

· Welcome to China: Land of Opportunity. Mark Hedley, China-Britain Business Council (CBBC)

· Your New Marketplace: Through the Perspective of 3 European Businesses. Mark Collin, ThoughtWorks