New for February - Strategy Surgeries every Thursday at Pure Zest in York.
Defining your Marketing Strategy for the new financial year can be a stumbling block for many businesses because we are so busy tying up the loose ends of the previous year, and it’s so easy to say you’ll just keep doing what you’ve been doing this year.
But do you know which of your marketing activities are working? Do you know what activity is generating leads or sales into your business?
These 1 hour Strategy Surgeries will help you review your marketing activity and the impact it has on you achieving your financial targets. We’ll explore how much it costs to acquire a new customer, look at your return on marketing investment and set some targets for 2017/18. We'll look at marketing strategies to help you reach your sales, turnover or profit goals for the year ahead and you will leave with a Marketing Strategy Statement for your business.
I’ve been running Marketing Surgeries since January 2016 and have offered dedicated surgeries for York Business Week and York International Women's Festival. I’ve helped a wide range of business owners from florists to financial advisors who say things like “I couldn’t have done it without you” and “Now I feel excited about doing my marketing”.