Your Visible Practice

Growing a therapy practice requires more than training and passion, it also requires being findable by the people who need you. But for many therapists, marketing can feel overwhelming, exposing, or simply “not you.”

This workshop has been designed specifically for therapists who want gentle guidance, clearer messaging, and simple tools for building visibility in a grounded, ethical way.

What This Workshop Covers

Session 1 – Emotional Landscape of Private Practice

A therapist-led session exploring confidence, identity, fears, boundaries, and the emotional realities of running a business.

Through gentle reflection, you’ll consider:

• The blocks or defences that may shape how visible you feel able to be
• What really matters to you in your work, and how this informs your practice

This session helps you approach visibility from a place of clarity rather than pressure.

Session 2 – Finding Your Messaging: Clear, Ethical Marketing Foundations for Therapists

Learn how to articulate:

• Who you help
• What challenges they face
• How therapy with you can support them
• What makes your approach feel safe, grounded and unique

We’ll translate this into practical marketing essentials for your:

• Website
• Social media
• Email marketing

You’ll leave this session with a core message, an introduction post, and clarity on how to write for clients in a warm, calm, boundaried tone.

Session 3 – Relational Factors & Pricing in Private Practice

A therapist-led session exploring money, value, boundaries, and the relational dynamics of running a sustainable practice.

You’ll explore:

• The emotional meaning of money in the therapy relationship
• How pricing, boundaries, and sustainability intersect in private practice

This session supports you to approach fees and boundaries with greater confidence, clarity, and care — for both you and your clients.

Session 4 – Creating Content With Ease Using AI: Simple, Ethical Tools for Therapists

You’ll discover how to create aligned, non-clinical, non-advice content including:

• Social posts
• Blogs
• Website FAQs
• Email newsletters

We’ll cover:

• Ethical content rules for therapists
• How to use AI as an assistant (not a clinician)
• Prompt templates
• Turning one idea into posts across 4–5 platforms
• How to keep your brand voice safe and consistent
• Micro-automations that save time without compromising boundaries

By the end of the session, you’ll have a reusable content system that supports your visibility and consistency, without adding overwhelm.

Who This Workshop Is For

Therapists who are:

• Starting out in private practice
• Struggling to attract enquiries
• Unsure how to talk about their work in a clear, ethical way
• Wanting content ideas and simple marketing structures
• Curious about using AI safely and effectively

No tech experience required.

What You’ll Leave With

✔ A clear, confident core message
✔ Website wording you can use immediately
✔ A social introduction post
✔ A monthly email structure
✔ A bank of content ideas
✔ AI prompt templates created specifically for therapists
✔ A simple, sustainable system for showing up consistently
✔ Greater clarity around pricing, value and relational dynamics

This workshop counts towards your ethical body's requirement of completed CPD hours.