You're Marketing to AI and Bots, Now What?

You're Marketing to AI and Bots, Now What?

By School of Marketing

An Honest Conversation about Web Traffic and What You Can Do About

Date and time

Location

Online

Good to know

Highlights

  • 1 hour, 30 minutes
  • Online

About this event

You’re Marketing to AI and Bots… Now What?An Honest Conversation about Web Traffic and What You Can Do About It

The digital marketing game has changed, and it’s not just humans you’re trying to reach anymore. AI agents and bots are now influencing, distorting, and reshaping web traffic in ways most marketers haven’t yet caught up with. If you’re still optimising campaigns as if every click is from a human, you’re leaving opportunities (and budget) on the table.

Join Brandon Borden, Sr Director at CHEQ, for a 90-minute, no-fluff session that will give you the clarity, tools, and mindset you need to thrive in this new reality.

In this session, you’ll discover how to:

  • Detect and adapt when your audience isn’t human — without wasting time or budget.
  • Build seamless experiences that work for both human and non-human visitors.
  • Turn web traffic data (even bot data) into a competitive advantage.
  • Spot blind traffic zones that could be quietly eroding your growth and creating risk.

Whether you’re a CMO, performance marketer, or digital strategist, this is your chance to learn how to future-proof your campaigns, protect your ROI, and stay ahead of the AI-driven curve.

Date & Time: 16th September, 12:00–1:30 PM GMTLocation: Online (Free Session)

Reserve your place now — and make sure your marketing is ready for the age of AI and bots.

Terms and Conditions

By registering for this event, you acknowledge and agree to the following:

Event Recording

This session will be recorded. By attending, you consent to the recording, which may include your name, likeness, voice, and any contributions you make during the event.

The recording may be used, shared, and distributed by the organisers for promotional, educational, and commercial purposes.

Information Sharing

By signing up, you agree that your registration details (including your name, email address, and organisation) may be shared with third parties, including the event partners and sponsors.

Future Communications

By registering, you agree to receive communications from the organisers and relevant partners about this event and similar future events, webinars, or resources that may be of interest to you. You can unsubscribe from these communications at any time via the unsubscribe link in the email.

Changes to the Event

The organisers reserve the right to make changes to the event content, speakers, and timings without prior notice.

Data Protection

Your personal information will be handled in accordance with applicable data protection laws and the organisers’ privacy policy.

Organized by

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Free
Sep 16 · 4:00 AM PDT