San Francisco, California
London, United Kingdom
How the arts can make better connections with young people
Watch the webcast on AmbITion Live! from 14:30
Date: Thursday 4 July 2013
Location: Inspace, Edinburgh
Masterclass & panel discussion: 14.00 - 16.45
Webcast: 14.30 - 16.15 http://getambition.com/live/
AmbITion Scotland and Museums Galleries Scotland are delighted to bring Mar Dixon, founder of Teens in Museums, to Scotland. In her talk she will discuss the benefits of using social media to engage young people and how Teens in Museums is helping to build an international portal to share best (and not so best) practice. The touchstone for this work is the ‘Teens in Museums Manifesto’.
The masterclass will feature case studies from both the United States and the UK. Mar will talk about her experience using social media to engage young people and discuss emerging patterns regarding stop / go projects. She has examples of how to keep projects going when the funding runs out and how to engage teens in museums and cultural venues that may have previously only targeted young children and families. A thought provoking and practical day that will encourage you to think differently about an audience you may not currently be reaching.
Attendees will get:
- simple, practical ideas to make your event or venue more inviting for young people
- understanding your teen audience and what you can offer them
- signposting to groups and organisations with more information and examples
1400 registration and coffee
1430 Welcome & webcast live!
1435 Introduction from Hannah Rudman of AmbITion Scotland
1445 Youth Engagement, Mar Dixon
1515 Scottish case study: YDance Active from Lisa Yip, Project Director of YDance Active
1530 Panel discussion with speakers & teen participants from YDance Active
Q&A with online and in-person audiences chaired by Hannah Rudman
1615 webcast end, tea/coffee and conversation
Who is it for?
The event is for people working in the arts, culture and heritage sectors who want to help young people make stronger connections with their organisation and their work. The masterclass and panel discuss will webcast live, and the event will be available on demand shortly after.
Mar Dixon, Teens in Museums
Mar is a social media and audience development consultant in cultural and creative fields who is passionate about culture. She is founder of Teens in Museums, an International portal for sharing on all aspects of practice related to 13-26 year olds.
She is a lecturer at Wolverhampton University, founder member of CultureThemes, Museum Camp and Museomix UK. In her own words she is “big on fun, education, art, science, saving libraries, and saving museums.” Her passion for museums, art galleries and heritage venues, along with knowledge of social media, allows her to ask provocative questions as a cultural critical friend, to better those she works with build better organisations.
Mar is an avid blogger and social media communicator. Connect with her on Twitter @mardixon.
Hannah Rudman, AmbITion Scotland
Hannah Rudman has fifteen years experience working in the creative, digital, education and tourism sectors, aiming to increase capability, capacity, confidence and creativity in e-business models, ICT systems within operations, digital content creation and customer engagement, and digital archiving. Enhancing ecological, economic and social sustainability through digital developments is Hannah’s latest area of research, interest and work. Founder of Rudman Consulting Ltd, Hannah has been working through independent consultancy in the UK since 2003.
Rudman Consulting currently advises governments and non-departmental public bodies on vision and policy development for cultural, creative and tourism sectors: championing digital development to achieve ecological, economic, and social sustainability. Hannah speaks internationally and regularly on these themes.
Rudman Consulting also creates national and regional programmes to ensure good policy and vision is implemented and embedded: designing and delivering Arts Council England’s and Creative Scotland’s AmbITion, a change programme, that utilises IT and digital developments to facilitate the longer-term sustainability of cultural, creative, and heritage organisations.
Lisa Yip, Project Director for YDance
Lisa completed a Musical Theatre Diploma at the London Studio Centre in 2001 before taking a slight career diversion to study English Literature & Social History at Strathclyde University. After graduating in 2006 she went to work for community dance company right2dance as a Dance Development Officer and joined the YDance team in 2008 delivering the Free To Dance project in Ayrshire – targeting hard to reach teenage girls. In 2012 she was appointed the Project Director for the YDance Active project which is working in secondary schools the length and breadth of Scotland. Lisa is passionate about engaging with young people of all ages through dance, particularly those who would not normally access the arts and believes that every young person should have the opportunity to benefit from a quality dance experience.
This event is produced in partnership with Museums Galleries Scotland.