The transition to Zalpha. Together towards tomorrow.
YMS is annual event of next-gen learning where marketers, creators, strategists and brand builders work together towards tomorrow. Our audience will be armed with the tools and strategies they need to unlock a new wave of 16-24s and discover what youth audiences look like in 2026 as we welcome Generation Zalpha.
What to expect at YMS LDN
- 75+ powerhouse speakers including the biggest brands in youth marketing.
- Content Streams including Retail, Digital, Marketing to Students, Innovation and Ecommerce,
- Hear directly from a diverse mix of young people and uncover how you can authentically engage them.
- Pion's latest report 'PION100' lanched live! Looking at the top 100 youth brands.
- Dedicated networking time to connect with your peers from across the industry.
- Live entertainment from the latest in youth talent and an awesome food festival showcasing the best in street food.
Previous attendees have included:You Tube, Apple, Google, MTV, Redbull, Playstation, ASOS, , New Look, Jet 2, KFC, Soap & Glory, Disney, Spotify, Deezer, Pizza Hut, Dominos, RBS, American Express, BBC, ITV, E4, Channel 4, SKY, O2, Vodafone, Lush, Innocent, Kopparberg, Unilever, Sony, Mondelez, Unilever, Buzzfeed, Shell, PayPal, Virgin, Arsenal FC, Taco Bell, TGI Fridays, KrispyKreme, Starbucks, Costa, Radio 1, Children In Need, RSPCA, NSPCC, Natwest, Claires,and more.
For the full line-up see: https://www.wearepion.com/event/yms-ldn
For more details and how to get involved with YMS, our non-profit/educational discounts or just to say hello, please drop us a line. We would love to chat.
ymsfestival@wearepion.com