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Youth Travel Marketing - Your customers now and in the future

The Hotel Marketing Association / HOSPA

Thursday, 30 January 2020 from 18:00 to 20:00 (GMT)

Youth Travel Marketing - Your customers now and in the...

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
Non Members Ticket
6.00 - 8.30pm
19 Tickets 30 Jan 2020 £25.00 £2.12 £5.42
HMA HOSPA Members Ticket 25 Tickets 30 Jan 2020 Free £0.00 £0.00

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Event Details

 How to attract the next generation (and current!) to your hotels


The under-35 traveller is no longer a niche in the travel and hotel space with youth, student and educational travel accounting for over 30% of arrivals and 33% of spend on tourism in the UK. Come and enjoy our latest HMA event and hear from experts in the space who will give amazing marketing case studies on this powerful and high spending demographic. With tips such as how to attract and how to engage with those customers, depending on the source market and demographics will help you with your planning for 2020 and beyond.

Speakers include:

Dan Baker – General Manager, EMEA –

Dan is the General Manager, EMEA at, the world’s largest marketplace for student accommodation. An experienced General Manager within the travel and student sectors, Dan has an impressive background as digital commerce professional with a strong focus on leveraging new and emerging technologies to achieve tangible results. Passionate about supporting the industry in which he works, Dan is also a Director at The British Educational Travel Association – an umbrella body representing producers and suppliers of youth, student and educational travel-related products. Dan began his professional career after studying Marketing at The University of West England. In his role at, Dan holds general management responsibility for the EMEA business, working closely with the teams servicing over 400 cities across the globe, and utilises his knowledge of strategic management and digital expertise.

Chris Kenna – CEO and Co-Founder – Brand Advance

Christ Kenna is CEO and Co-Founder of Brand Advance (BA), a company which connect brands with diverse audiences globally, through Insights, Media and Creative that more authentically engages these communities.

Chris is also the Director of Diversity and Inclusion at OUTvertising, the Advertising industry Lobbying Group and as a mixed-race, out gay father – is a strong advocate for diversity and representation within the Media and Advertising industry.

Chris is an award-winning entrepreneur having recently received the Innovator of the Year Award at the second annual Ex-Forces in Business Awards and was shortlisted for Chief Executive of the Year at the Inclusive Companies Awards.

Yogesh Ram - Head of Growth Marketing - Safe Stay Hostels

Yogesh is currently head of growth marketing at stylish new hostel brand Safestay (, reinventing the concept of affordable accommodation across Europe. He has led multi-channel digital campaigns driving growth in search traffic, lead generation, brand awareness, social engagement and followers. 

Plus other speakers to be announced …..

Date: Thursday 30th January

Time: 6 – 8.30pm

Address: Richbell House, 5 Richbell Place, London, WC1N 3LA

Nearest tubes: Holborn or Russell Square


Free to HMA/HOSPA Members.  £25+VAT for non-members.




Interested in sponsoring the drinks reception for this event?  Please email us on

Do you have questions about Youth Travel Marketing - Your customers now and in the future ? Contact The Hotel Marketing Association / HOSPA

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When & Where

Richbell House
5 Richbell Place
WC1N 3LA London
United Kingdom

Thursday, 30 January 2020 from 18:00 to 20:00 (GMT)

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The Hotel Marketing Association / HOSPA

The Hotel Marketing Association is the leading professional body for hotel marketers and advocates for best marketing practice within the hospitality sector. Our key areas of focus include delivering an annual schedule of engaging events and networking with inspiring experts and speakers, as well as helping members access the best programmes for learning, career development and professional qualifications. With an emphasis on results driven marketing, creative impact and sustainable outcomes, the HMA Awards showcases outstanding achievement. Our new partnership with HOSPA now offers members the added benefit of knowledge and expertise in Finance, IT and Revenue Management.

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