Youthquake II – The Return Network Evening
Thursday, 19 June 2014 from 18:00 to 20:00 (EDT)
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Millennials, Gen D, Gen I – but what’s next. Here the LS:N Global team unveil tomorrow’s youth tribes.
To track trends is to follow young people. At the cutting edge of every cultural movement, this most influential group can be imitated, but never ignored.
LS:N Global has charted each new shift in young people’s lifestyles, from the rise of Tiny Tot Feminism to the decline of television. Scarred by the recession, profoundly shaped by social media, this contradictory generation is rebellious and conservative in equal measure.
We explored this ever-changing group further in our Youthquake Network Evening in 2012. We return to the subject for Youthquake II – The Return, featuring a cast of leading figures from the beating heart of youth culture.
Speakers will be interviewed by our reporter Rowland Manthorpe, and include:
Bea Appleby, editor of Girl Talk, the UK’s longest-running girls’ magazine
Bea has worked in the tween magazines market for 13 years, across 11 different titles, starting as an editorial assistant and working her way up to editor. She recently launched #GirlsAreAmazing, the first pre-teen feminist campaign to be started by a mainstream magazine.
Oakley, known on YouTube as Oakelfish
Oakley is a 22-year-old British YouTuber who mostly uploads vlogs and gaming-related videos. ‘I love what I do and have a following of more than 113,000 subscribers,’ he says. ‘My primary viewer demographic is UK males aged between 13 and 21.’
James E Marks, indie video entertainment specialist
James is an award-winning multi-platform and social video entertainment specialist with more than 20 years’ hands-on experience and knowledge working with broadcasters, multi-channel networks, celebrity talent, premier sports companies, third-sector organisations and brands, including Rastamouse, Ricky Gervais, the BBC, Cartoon Network, Manchester United, PGA Tour, YouTube, 20th Century Fox, Universal Music, Bethesda, EA, Nintendo, Square Enix, Dell, British Gas, British Red Cross, Trees for Cities and UNICEF.
Jamie Davies, developer
Jamie is a 15-year-old developer who is studying for his GCSEs at Mill Hill School. He has co-founded a start-up with two friends called CauseHub, a web platform that enables charities and other social organisations to focus and collaborate on shared aims.
Emily Cramp, managing director of Thinkhouse UK
Emily heads the UK arm of Thinkhouse, the youth communications agency that has been connecting brands with 18–35-year-olds since 2001. New to the UK market, Thinkhouse opened its London office in 2013. Emily’s track record includes designing campaigns for global brands such as Heineken, Diet Coke and Coca-Cola, Ben & Jerry’s and eBay in brand strategy, social media, digital and PR. Emily has been known to have fun along the way too.
Nina Manandhar, co-founder, and Mark Dear, participant, The Cut
The Cut is a production company and Guardian award-winning youth magazine. Since 2007 it has been co-creating culturally rich youth media with some of the most creative young people in London. It offers creative insight solutions that fulfil the needs of brands, simultaneously cultivating youth talent at grassroots level.
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