YouTube for Business: Growing Your Brand Channel

Want to grow your YouTube channel and reach more customers in 2026?

With over 2.5 billion monthly users and a rise in AI-powered search and recommendation tools, there’s never been a better time to develop a smart YouTube strategy that works.

In this interactive 2-hour live masterclass, social media strategist Alison Battisby will walk you through how to grow your brand’s YouTube presence, whether you’re just getting started or ready to scale. You’ll learn how to optimise your channel for discovery, plan content that connects, and use AI tools to streamline creation, titling, keyword research, and performance tracking.

From setting up your channel correctly to understanding how the YouTube algorithm works in 2026, this workshop gives you a complete roadmap for creating valuable, search-optimised content, without needing a professional video team or high-end equipment.

What You’ll Learn

• How to optimise your YouTube channel for brand discovery and credibility
• The video formats that perform best in 2026, from Shorts to long-form
• How to structure titles, tags, and descriptions using smart YouTube SEO
• AI tools that help you write scripts, generate keywords, and analyse performance
• Thumbnail design strategies that increase your video’s click-through rate
• How to grow a loyal subscriber base and boost watch time
• How to repurpose content and plan an efficient, manageable video schedule
• Interpreting analytics to improve future content and drive growth

Who Should Attend

• Small business owners and entrepreneurs
• Marketing professionals and content creators
• Coaches, freelancers and consultants building a personal brand
• Anyone ready to grow their YouTube channel with clarity and strategy