YouTube Fundamentals: Building an Empire

Master YouTube success with expert tips, SEO tactics, audience growth, monetisation strategies, and channel-building secrets.

Overview

YouTube isn’t just a platform—it’s a business opportunity with global reach. YouTube Fundamentals: Building an Empire shows you how to treat your channel like a brand, using tested methods to grow your audience, increase watch time, and keep viewers coming back. You'll explore every part of the process: from setting up your channel properly, to scripting, editing, and uploading content that gets noticed.

Whether you're planning to post once a week or build a content schedule that keeps viewers hooked daily, this course helps you move strategically. You’ll understand algorithm behaviour, learn to use SEO to your advantage, and discover how to monetise without guesswork. It’s direct, results-driven, and built for creators who want more than just views—they want longevity.

Learning Outcomes

• Learn how to set up a YouTube channel professionally.
• Understand audience retention and how to increase watch time.
• Discover monetisation methods suitable for long-term success.
• Master YouTube SEO and keyword targeting strategies.
• Develop a structured video publishing and planning system.
• Analyse performance data to improve your future content.

Who is this Course For

• Aspiring YouTubers wanting to build a long-term channel brand.
• Content creators looking to grow subscribers and watch time.
• Small business owners aiming to reach wider audiences online.
• Digital marketers exploring YouTube as a content tool.
• Freelancers creating niche content for consistent viewers.
• Anyone interested in passive income through online content.
• Influencers ready to switch from short-term trends to strategy.
• Entrepreneurs using YouTube to promote digital products.

Career Path

• YouTube Channel Manager – £30,000 to £45,000 per year
• Video Content Creator – £28,000 to £42,000 per year
• Digital Marketing Executive – £25,000 to £38,000 per year