YouTube is a powerful marketing platform, but simply uploading videos is not enough to grow your channel. This course guides you to understand YouTube’s audience, how the algorithm works, and what truly drives engagement without feeling lost in a sea of content. From setting up your channel to creating videos that encourage your viewers to watch, like, and subscribe, you will gain a clear direction to move forward with confidence.

You will also learn to measure your YouTube marketing efforts, track your growth, and adjust your strategy using data-driven methods. The course covers optimisation strategies, audience analysis, and creative approaches to video structuring so you can align your channel with your business goals. Whether you wish to boost brand awareness or build a channel that supports your existing business, you will find this course a valuable step towards effective YouTube marketing.

Learning Outcomes

Understand YouTube’s algorithm and how it affects visibility.
Create engaging videos that encourage viewers to subscribe consistently.
Analyse YouTube metrics to guide your content marketing strategy.
Apply SEO techniques to optimise your YouTube video content.
Develop content strategies to grow a loyal YouTube audience.
Improve your video marketing approach using performance-based decisions.

Who is this Course For

Business owners seeking to increase visibility through YouTube marketing.
Marketing professionals aiming to improve video content performance online.
Content creators interested in structured YouTube growth methods.
Small business owners looking to expand through video content.
Digital marketers focusing on consistent YouTube brand-building strategies.
Social media managers keen to add YouTube marketing to services.
Entrepreneurs who wish to use YouTube for brand promotion.
Individuals seeking to understand YouTube marketing without feeling overwhelmed.

Career Path (6 Jobs with average UK salary)

YouTube Channel Manager – £32,000 per year (average, UK)
Digital Marketing Specialist – £30,000 per year (average, UK)
Content Marketing Executive – £28,000 per year (average, UK)
Social Media Manager – £31,000 per year (average, UK)
Video Content Creator – £27,000 per year (average, UK)
SEO and Video Marketing Analyst – £33,000 per year (average, UK)

YouTube Marketing