YouTube

This course lifts the curtain on how YouTube works—and more importantly, how to make it work for you. Whether you're launching a personal vlog, building a brand, or diving into niche content, each module walks through the core pillars of content strategy, from scripting and editing to publishing and optimising.

Learn how to grow an audience (without pestering your nan to subscribe), decode analytics like a pro, and navigate the minefield of monetisation with ease. You'll also uncover how collaborations and advertising play into channel growth. Structured, informed, and surprisingly entertaining, this course offers all the essential knowledge—minus the gimmicks.

Learning Outcomes:

• Plan content that aligns with your audience and goals.
• Edit videos using effective techniques and visual planning.
• Apply SEO tactics specific to YouTube search behaviour.
• Explore different monetisation models and income streams.
• Interpret YouTube analytics for channel improvement.
• Develop strategies to grow and engage your community.

Who is this Course For:

• Aspiring creators wanting a structured YouTube approach.
• Freelancers building brand visibility through video.
• Small business owners aiming to reach wider audiences.
• Social media managers diversifying digital skills.
• Bloggers expanding into visual content formats.
• Trainers and educators using video as a teaching tool.
• Artists or performers growing their online presence.
• Marketing students interested in video-based platforms.

Career Path:

• YouTube Content Creator – £30,000/year (varies widely)
• Video Content Manager – £35,000/year
• Digital Marketing Executive – £32,000/year
• Social Media Strategist – £33,500/year
• Online Community Manager – £29,000/year
• Video Editor (Freelance/Agency) – £28,500/year