Who is this event for?

Anyone interested in learning more about techniques used in Advertising, Marketing, and Public Relations .

Where is this event happening?

This virtual event is happening online. So you can jump in from the comfort of your home, school or work. Wherever you are, you can watch or just listen in.

Do I need to turn on my camera/how much do I need to participate in this event?

You won't need to share your camera, microphone or screen for this event. There will be time to ask questions of interest at the end, but you can also do this via the chat function. Rest assured, you can participate in this event wherever you are.

Thursday, 25 September

You've Been Sold To ( and Didn't Even Notice)

By London Metropolitan University

Discover the hidden tricks of persuasion in marketing & media—learn how you’ve been sold to without even noticing.

Date and time

Location

Online

Agenda

1:00 PM - 1:10 PM

Welcome and Introduction

1:10 PM - 1:20 PM

FOMO

Learn how FOMO is used in marketing, how to spot it, and how to use FOMO ethically.

1:20 PM - 1:30 PM

Social Proof

Learn how the actions of others is used to drive sales.

1:30 PM - 1:40 PM

Aesthetics

Is it all about the look of things? Learn how aesthetics is used in Marketing and Advertising to sell to individuals.

1:40 PM - 1:50 PM

Activity and Closing

1:50 PM - 2:00 PM

Q&A

Have a chance to ask Ewa questions about her course and student life.

Good to know

Highlights

1 hour
Online

About this event

Family & Education • Education

Think you can always spot a sales pitch? Think again. You’ve Been Sold To (and Didn’t Even Notice) is a masterclass presented by a Student Ambassador - Ewa, who currently studies Advertising, Marketing Communications and Public Relations - BA (Hons).

This masterclass delves in to some of the hidden strategies marketers, brands, and influencers use every day to shape your choices.

You will learn about:

FOMO - The urgency trap that drives decisions.
Social Proof - How others shape our choices.
Using Aesthics to drive sales.

By the end of this session, you'll have the key information you need to recognise subtle marketing strategies and how to use use them ethically.

Book your ticket now whilst to avoid having to join the waitlist and see you inside.

For internal use only:

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Organised by

London Metropolitan University

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