Zapier - Digital Marketing Automation Done Right

Master Zapier in digital marketing automation. Automate workflows, boost efficiency, and improve campaign ROI with expert guidance.

Overview

Zapier is the secret sauce for smart marketers who prefer letting tech handle the busywork. In this course, we’ll guide you step-by-step through using Zapier to automate repetitive tasks, integrate your favourite marketing apps, and streamline your entire digital strategy—all without writing a single line of code. Whether you're looking to connect your email platform with Google Sheets or send leads directly into your CRM, you'll learn the art of smooth automation.

This course is ideal for those who want results, not headaches. You’ll learn how to set up “Zaps” that quietly do the job behind the scenes—freeing your time for more strategic thinking. We'll also explore marketing automation examples across tools like Mailchimp, Slack, Facebook Ads, Shopify, and more, with a strong focus on efficiency and effectiveness. Learn it right, and Zapier might just become your new digital marketing assistant.

Learning Outcomes

• Understand the core functions and logic behind Zapier workflows.
• Build automated marketing processes using various online platforms.
• Improve efficiency by reducing repetitive digital marketing tasks.
• Configure multi-step Zaps for advanced automation sequences.
• Troubleshoot common automation errors with confidence and speed.
• Apply workflow automation in real-time marketing campaign scenarios.

Who is this Course For

• Digital marketers looking to streamline daily campaign tasks fast.
• Email marketers wanting to link apps like Mailchimp with CRMs.
• SEO professionals automating content reporting and alerts easily.
• E-commerce store owners connecting Shopify with order tracking tools.
• Marketing managers reducing team workload using automated flows.
• Social media managers syncing posts and performance updates efficiently.
• Business owners managing leads and follow-ups with little manual work.
• Freelancers aiming to deliver faster results with automated tools.

Career Path

• Digital Marketing Executive – £28,000/year (average)
• Marketing Automation Specialist – £35,000/year (average)
• CRM Manager – £40,000/year (average)
• E-commerce Marketing Analyst – £32,000/year (average)
• Email Marketing Manager – £38,000/year (average)
• Growth Marketing Strategist – £45,000/year (average)