Zero waste fashion design practice explores ways and implications of eliminating textile waste from the production of clothing at the pre-consumer stage, specifically through pattern cutting. Holly will talk about both the artistic and pragmatic aspects of Zero Waste Fashion. It is sketching and construction, 2D and 3D, grounded in creativity, experimentation and resource use reduction. Ultimately it is a hybrid, holistic practice which links artistic human expression and pragmatic sustainable design. And we need hybrid fashion processes. “Zero waste fashion isn’t in and of itself good” - but maybe when viewed in this way, it can be.

Holly will also be speaking about her current work on her PhD titled 'The Sketch Construct. Interrogating fashion design practice and industry through an exploration of zero waste fashion practice.' There will also be a time for Q&A after the lecture.

Holly McQuillan is a Designer, Writer and Facilitator who works primarily in the field of sustainable design practice, researching the possibilities of form making for the body through a lens of zero waste, ethical design practice. Co-author of Zero Waste Fashion Design (2016), with 15 years experience teaching at undergraduate, masters and to industry and public, she is currently a PhD student at the Swedish School of Textiles.