Zesty PR Morning Workshop
Learn How to Create your own PR Initiative
Paula Gardner of Scarlet Thinking welcomes Rachel McGuiness, creator of #Zestmeber in this energising am workshop. Paula will be quizzing Rachel on the exact steps she has taken to create, launch and co-ordinate Zestember for two years running. We'll hear how Rachel came up with the idea for Zestember, what she had to put in place to launch the initiative, and how she's spread the word. What's more, there will be opportunity to brainstorm a PR initiative of your own and get input on what you can do to get it out there.
The #Zestember campaign encourages participants to take simple steps to increase their well-being each September. It's a free annual 30 day health challenge for the month of September, inspiring people to invest a little bit of time every day to get healthy or healthier. For each week of Zestember (or September!), The campaign focuses on different areas of health each with 7 top tips to give people loads more energy and zestiness! It includes sleeping well, moving more, eating smart and chilling out.
As Rachel says:
"Personally, it means I get to think about the areas of my health and wellbeing that need that extra care and attention so I’ve set my own goals of what I want to achieve! Professionally, it’s become a part of what I do every September or Zestember! It’s great to be a catalyst to get people thinking about their health, taking action and doing something that makes a positive difference to them. It allows me to reach a wider audience and to encourage people to look after their health, as to me it is the most important asset we have."
As you can see, a campaign like this is a win win from a professional and personal point of view!
If you have an issue, cause or idea that you'd like to get out there and be known for, join Rachel and Paula for this interactive workshop, pastries and delicious coffee in the 5th floor restaurant at Waterstones, Piccadilly, London.
Spaces are limited to ten people.
Weds 9th November at 9am.