To celebrate H&M's S/S 2025 campaign Notes On Being, artist Martine Syms is taking over the Soho flagship store in New York, signing free copies of her zine, made exclusively for this event.

The event will feature an exclusive DJ set from Martine, alongside special guest DJ sets from friends Sienna Fekete and keiyaA.

Martine has also created a piece of art to celebrate the Notes on Being campaign. The artwork titled Astrology Is Real If You Want It will be printed on limited-edition merch — from t-shirts to posters — all free for you to take away.

This event is first come, first served. Secure your ticket now.

If you can't make it on Friday evening, you can still head into the Soho store on Saturday and Sunday from 12-5pm to grab yourself some limited-edition merch. Once they're gone, they're gone.

This event will feature photography and videography capture

H&M Customers will receive a complimentary Limited-Edition T-Shirt while supplies last. Available ONLY April 11-13 at H&M Soho. One item per customer. While supplies last, quantities are limited.

By accepting the gift (“Gift”), you acknowledge the Gift is provided “as is” and without any warranties, including but not limited to, warranties of merchantability or fitness for a particular purpose. You agree to use the Gift at your own risk.
By accepting the Gift, you assume full responsibility for any and all risks associated with the use and handling of the Gift. The retailer does not warrant or guarantee the quality, safety, or fitness of the Gift for any specific purpose.
To the fullest extent permitted by law, you agree to release, indemnify, and hold harmless H&M Fashion USA Inc., its employees, agents, affiliates, and representatives from any and all claims, damages, liabilities, or injuries (including but not limited to bodily injury, property damage, or death) arising from the acceptance, use, or misuse of the Gift, including any defect, malfunction, or failure.

ZINE SIGNING WITH MARTINE SYMS