Zone Book Club: Alien Thinking with Cyril Bouquet and Michael Wade

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Sign up for your place at: https://insight.campaignlive.co.uk/webinars/the-book-club-virtual-edition-alien-thinking

About this Event

In association with Penguin Business and Campaign, Zone is delighted to host a virtual Book Club with Cyril Bouquet and Michael Wade, two of the authors of Alien Thinking - How to Bring Your Breakthrough Ideas to Life. We would like to invite you to join us to hear them discuss their new book which unpacks their research into the patterns that distinguish true innovators from the rest of us.

Sign up for your place at: https://insight.campaignlive.co.uk/webinars/the-book-club-virtual-edition-alien-thinking

“A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better.” Jake Knaap, inventor of the Design Sprint and New York Times–bestselling author

For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius.

How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola?

They all used alien thinking.

Alien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality.

Don’t miss your opportunity to hear from Cyril and Michael to help you innovate better and develop world-changing ideas of your own. You’ll also bag yourself a free audio copy of the book!

The event will be facilitated by Suzanne Bidlake, Commercial Editor at Campaign.

About the authors:

Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

Sign up for your place at: https://insight.campaignlive.co.uk/webinars/the-book-club-virtual-edition-alien-thinking


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