What is Digital Transformation and how can it be achieved?

Gartner defines Digital Transformation as: “referring to anything from IT modernisation (for example, cloud computing), to digital optimisation (automating workflows), to the invention of new digital business models (think UBER or Air BnB).” To achieve some of these innovations – big or small – it’s imperative to understand your user’s journey, or in other words: to create a “User Story Map”. This helps identify opportunities to tailor your solution to the user’s needs and prioritise your product backlog which is integrated with the business process.

In this session, you’ll learn how to perform “User Story Mapping” and how this methodology ensures development is driven through a clear understanding of the business objectives (process) and by listening to the voice of the customer (user stories)