Trusted by
10 essential strategies for festival marketing
Find your attendee's ‘ideal identity’
Rather than focusing on what attendees think they need, try to understand who they want to be, and target that person instead. The next step? Position your festival as the ‘gateway’ into their ‘ideal life.’
Go strategic with email marketing
To run a successful email campaign that drives sales, use personalised and direct communication to weave together a narrative that ends with attendees buying tickets.
Partner with influencers
You can ask influencers to promote your event in the weeks leading up to your festival by sharing sponsored posts, creating a ‘stitch’ reacting to your event lineup, or recommending your event to their followers on a ‘top music festivals’ list.
searches from people looking for things to do on Eventbrite in 2022
of total tickets sold are driven by Eventbrite discovery
more the consumer reach of our closest competitor
Complete the form to access our exclusive content
Frequently Asked Questions