Sony Alpha | The Choice of Creators

Step into the Alpha Universe. From APS-C and Full-Frame to our Cinema Line, paired with an extensive range of G and G Master lenses, Sony is The Choice of Creators. This is your space to experience the tech hands-on, ask questions one-to-one with our product specialists and ambassadors, and discover the tools that elevate your content.

Whether you shoot travel, wildlife, landscape, lifestyle or video, you’ll find practical demos, expert tips and the chance to test the latest bodies and glass in real-world scenarios.

Watch this space as we launch exciting workshops, talks and pop-ups across the UK & Ireland—bringing Sony closer to you and your community.

Follow this page to be first to know about new events, limited-capacity sessions and exclusive hands-on experiences.