HUGE is a sister brand to Billboard Residency.

Billboard Residency takes art into public space, placing artists’ work on large-scale digital billboards and screens in major cities. Where HUGE is intimate and contained, Billboard Residency is expansive and public.

Both platforms share the same values:

artist-first participation

honest visibility

clear expectations

no inflated promises

Together, they create different ways for artists to show their work — from quiet gallery spaces to high-footfall urban environments.

One Ethos, Different Scales

HUGE focuses on depth.

Billboard Residency focuses on reach.

Both exist to support artists in showing their work with intention.