The Institute of Promotional Marketing (IPM) is the UK’s leading industry body dedicated to promotional and experiential marketing.

We bring together brands, agencies and industry partners to champion the power of promotions and real-world brand experiences in driving engagement, influencing behaviour and delivering measurable commercial impact.

At the heart of what we do is a commitment to raising standards across the industry. Through advocacy, education, events and our Legal Advisory Service, we support marketers in creating campaigns that are not only creative and effective but also fully compliant with UK regulations.

We are proud to sit on the CAP Committee, helping shape the rules that govern promotional marketing, and ensuring our members are always informed, supported and ahead of industry change.

From flagship industry events and awards to training and thought leadership, the IPM exists to connect, support and elevate the promotional marketing community.