Instruct IQ Ltd is a UK driving instructor training company built around one belief: that instructors deserve the same quality of teaching they are expected to give their pupils.

Founded by Craig Preedy and Josh Holleran — both Grade A ADIs with deep experience in coaching, standards-based development, and instructional design — Instruct IQ supports PDIs and ADIs across the UK through structured training, evidence-based CPD, and their award winning AI IQGPT suite developed specifically for the driving instruction profession.

Everything Instruct IQ delivers is grounded in Client-Centred Learning, the DVSA National Standards, and a genuine commitment to raising the standard of driver training in the UK — not just for the people it trains, but for the learners those instructors will go on to teach.

The KEEP Principle is Instruct IQ's flagship teaching framework — developed in the teaching car, tested against the realities of the profession, and now available as a structured development pathway for instructors at every stage of their career.

instruct-iq.com