Sunderland Music City was established in June 2024 and aims to establish Sunderland as a globally recognised music hub.

By developing and supporting all who are involved in music and who love music in Sunderland, we will help the city, and the region thrive through job creation, talent development, economic and artistic growth, tourism development, reputation and brand building.

Our focus is to ensure people from a wide range of backgrounds have the opportunity to make, learn, record, rehearse, promote, perform and listen to great music. We aim to further develop Sunderland as a Music City, bringing together musicians, audiences and venues to help change people’s cultural experience in the city and the region, drive cultural expectations, aspirations, and ambition and to make it a place where people want to study, live and thrive. And in doing so change Sunderland as a place, making it more vibrant and creative and (using a Beatles’ phrase) recognised for music ‘Here, There and Everywhere.’