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50th Generation is a revolution in private business. 50th Generation companies create money and meaning. They are joyful to lead, work for and buy from.

50th Generation is an idea that has evolved into an experiment. Can we reinvent private business?

50th Generation isn’t social enterprise. It’s is a complete revision of our concept of private business.

50th Generation provides shelter and adventure for generations of people committed to creating valuable businesses.

Founded by entrepreneur, Carrie Bedingfield, 50th Generation is a new ‘operating system’ for private business based on Purpose+Joy+Acceptance. It dismantles the striving/driving/controlling mindset most of us have learnt at work which limits society.

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